We were amongst the early pioneers of the serviced apartment market in London – a fast growing sector of the hospitality and PRS markets. Our current estate of over 1,000 units across 13 blocks is entirely London based, and now we're extending our footprint across regional UK metropolitan towns and cities. We've also got a growing appetite for the letting & management of PRS developments and rank amongst the top 10 PRS operators in the UK.
So what’s the difference? Well, for starters, we fill the previously neglected space of providing accommodation in the UK for people wanting to stay between a few nights and 6 months or longer. We’re all about providing great service and the flexibility to come and go at short notice. We’re the go to for people who feel a hotel is too restrictive or expensive and a typical long term let, too much hassle.
Most of our guests are business travellers or people relocating for work-based projects and assignments. Our serviced apartments are also popular with people needing added flexibility, as well as long term renters who love our buildings and service. Most are from overseas, but many are from the UK; they appreciate how easy we've made it to book into and out of our apartments, and our one bill approach.
We only use buildings that we know our guests will love. Our buildings always have unique qualities, either in their design or location, or both. We like hub locations as well as City centre locations, provided they’re close to excellent transport links. We’re not picky about size either: We’ve got a block of 11 units tucked away in Mayfair and a block of 300 apartments in Ilford - and pretty much everything in between.
Whatever the specification, we’ll only work with buildings maintained to the highest standards of cleanliness, health and safety, and those which are operationally and environmentally efficient. All of our apartments are fully furnished to a specification that matches the likely target market, whether that’s a 3 star specification on the Camden Road or a 5 star specification in Mayfair. To meet our own sustainability commitments as a business and to support those of our corporate clients, all of the new build blocks in our estate should target an “Excellent” BREEAM (www.breeam.org) Rating, and refurbished buildings should target a “Very Good” rating. For blocks that have a C3 planning consent, we’ll only place guests booking accommodation for three months or longer. For C1 Apart-Hotel buildings, we’ll place guests for periods from 1-90 nights. We also work with hostels and sui generis planning consents.
The serviced apartment and PRS industries are in the early stages of growth across the UK. The PRS market in particular is likely to benefit from significant institutional investment as it works towards meeting demand for 250,000 new homes in the UK each year. As one of the largest operators of branded serviced apartment and PRS buildings in the UK, we’re able to offer investors and developers a number of key commercial benefits:
We deliver consistently high yields for our investors thanks to an efficient operating model, low service costs, a centralised management structure, and highly developed direct and online sales channels. We manage some of the largest private sect
We maintain active relationships with a number of blue chip institutional investors keen to engage in forward fund or committed development opportunities - ideal for developers seeking a secure post development exit.
Reduced Development Risk
The pro-active involvement of Go Native’s Revenue Modelling and Design Team ensures compliance with our brand standards and brings considerable experience to support the development process.
Demand in London is consistently outstripping supply of good quality, well located apartment buildings. Our current footprint is centred on Greater London and surrounding hub towns and cities, with a target to be operating 3000 units in Greater London within the next four years. We’re also keen to explore opportunities to expand beyond London to key metropolitan cities around the UK and Europe.
Our primary target locations in Greater London and surrounding hubs:
We’re interested in lively, ‘urban’ environments which are near to city centres, central business districts and destinations offering easy access to restaurants, bars and nightlife, as well as retail and leisure outlets. All of our properties should have excellent accessibility, be within walking distance of major public transportation lines and easily accessible by car and taxi. We also look for 'hub' locations: these are secondary locations, offering outstanding transport connections into central city areas.
The scope and size of projects varies enormously: We work with buildings suitable for demolition and redevelopment, mixed-use developments, developments above existing structures and with refurbishment opportunities.
Deal Structure and Funding
In the development, investment and operation of buildings, we and our partners can assume various roles, including those of developer / investor / operator; investor / operator; operational lease, and management contract. We have established working relationships with a mixture of institutional, private equity and high net worth investors, all keen to grow their exposure to the serviced and PRS sectors.
Partnerships and Operations
Buildings will always be operated by our operational team. We like to work with strategic partners in the investment and development of buildings, preferably in long term partnerships for multiple projects.
Design and Construction Services
In all cases, we like to be involved throughout the development process: this helps to ensure buildings are delivered in compliance with brand standards and maximise the value of our operational and development experience.